https://www.duolingo.com/--Charlotte--

Swedish expressions.

Hej alla!

I was wondering if any homegrown Swedes know of any Swedish jokes, memes or expressions.

I'm talking about expressions or jokes that received a lot of attention, and then seeped into the language. For example, in Dutch we have things like "even Apeldoorn bellen" (just call Apeldoorn), referring to a series of commercials by an insurance company based in Apeldoorn, in which things would go very, very wrong. They were so popular that now every Dutch person knows this slogan, and uses it when skit hits the fläkt, so to speak.

Also, every year, the people behind the official Dutch dictionary host the word of the year-competition, where people can vote for the funniest or most influential new word, which is then added to the dictionary. Last year, first place went to the word dagobertducktaks (scroogemcducktax), meaning special taxes imposed on people who have a lot of money.

Funny -- in the food-category, the most popular word was 1-euro-ontbijtje (1-euro-breakfast), referring to the breakfast you can eat at IKEA for one euro. Having breakfast at IKEA has become strangely popular over the last couple of years.

Are there any Swedish expressions like this? Expressions you would only know if you lived in Sweden or are very much on top of current events?

August 24, 2015

17 Comments


https://www.duolingo.com/Joel__W

OK, so one thing you need to know about Sweden are the ICA commercials. ICA is one of the major (perhaps biggest?) supermarket chain companies in Sweden, and have a really long running serialized commercial. It's kind of like a weekly show that shows in the ad breaks during that week. It's about a fictional ICA store (location unknown) with the manager Stig and his staff as the central characters. They are really quite funny and sometimes rather clever.

So, one episode the staff are complaining about how much work they have to do that week and that Stig was supposed to get them extra help. Stig comes in with the new trainee Jerry, who you can tell has Down's syndrome, and the staff are both surprised, a bit disappointed and it's pretty awkward. Jerry then says "Vad glor ni på? Har ni aldrig sett en praktikant förut?" ("What are you staring at? Have you never seen a trainee before?") This line has become a classic that most people know and reference. The guy who plays Jerry is Mats Melin, a member of Glada Hudik which is a theatre group for people with learning disabilities. You can see it here: https://www.youtube.com/watch?v=85i2--m3g9Q

August 24, 2015

https://www.duolingo.com/Joel__W

Oh, and two very famous and popular songs from commercials are the chips maker OLW's "Fredagsmys" and the public TV license free collector Radiotjänst's "Tack för att du har betalat din TV-avgift". They are both about VERY Swedish phenomena. Watch here https://www.youtube.com/watch?v=0TcILZ2446c and here https://www.youtube.com/watch?v=BO-7QVVJcr0

August 24, 2015

https://www.duolingo.com/--Charlotte--

Ohhhh I love the first one! Is 'fredagsmys' like fridaycoziness? Like getting together and having a warm evening together after a long week of working?

August 25, 2015

https://www.duolingo.com/Joel__W

Yup! Preferably enjoyed by eating our national dish, tacos (the very swedified version, of course).

August 27, 2015

https://www.duolingo.com/--Charlotte--

Taco's? 0_o

August 27, 2015

https://www.duolingo.com/Joel__W

Yes indeed, we love our tacos. It's literally one of the most popular foods you make at home, especially for fredagsmys. Most grocery stores have a whole shelf or even section devoted to it and it was actually introduced in a campaign by spice companies.

August 27, 2015

https://www.duolingo.com/celebrim

spot on

August 25, 2015

https://www.duolingo.com/celebrim

It's a bit old now but something of a counterpart to "even Apeldoorn bellen" would be "ring Poolia" which was a series of commercials a while back for a staffing company. "Behöver du hjälp? Ring Poolia" - "Do you need help? Call Poolia." Their commercials can be found by searching for 'Poolia' or "ring Poolia" on Youtube.

August 24, 2015

https://www.duolingo.com/--Charlotte--

Haha the guy stuck to the lamppost! This is still my very favorite 'apeldoorn' commercial. It features the actor Ewen Bremner from Trainspotting (I have no idea how they got him to do a Dutch commercial, but whatever) and then president Bill Clinton. Bill Clinton actually thought the ad was hilarious, but the White House eventually did object, so it wasn't on tv for very long. https://www.youtube.com/watch?v=_wkyTaSIotY

Another great one from 1992 (they brought it back in 1997, when the movie came out): https://www.youtube.com/watch?v=kK11q3Zj4sw

August 24, 2015

https://www.duolingo.com/Zmrzlina

Why of course, we can't possibly leave this thread lacking the snel hest! :D

August 25, 2015

https://www.duolingo.com/--Charlotte--

Hahahaha oh christ haha, that had me in stitches! Those horse masks look so f-ing lame to begin with. I'm definitely going to be using that expression. Jak er snel hest haha.

August 25, 2015

https://www.duolingo.com/Joel__W

Of course, you must also be aware that horses don't exist. Specifically, they are a fruit that doesn't exist.

August 27, 2015

https://www.duolingo.com/--Charlotte--

Haha that is so lame it's funny.

August 27, 2015

https://www.duolingo.com/Joel__W

It's possibly the lamest meme ever. Which might make it the best.

August 27, 2015

https://www.duolingo.com/--Charlotte--

Oh no, now I'm lost in knowyourmeme again. If you don't hear from me soon, send a rescue team!

August 25, 2015

https://www.duolingo.com/Joel__W

12 % of Iceland's population eat at IKEA every week. Go figure.

August 27, 2015
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