"Их магазин впереди."
Translation:Their store is up ahead.
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2125
That makes it sound as though the store is in front of something else - perhaps another store, or in front of the alley, or in front of the stadium. When talking about something up the road from us, or ahead of our nose (since we orient directionally to what is in front of our face, behind our back, and to our left/right), we would say, "up ahead" or "ahead."
2589
In the word ''впереди'' (the first ''e'') is silent? I think I heard it was not pronounced...
2125
To me it sounds like "eekh," where the kh sound is quite soft and is voiced only in the back of the throat. You might try Forvo and see if any of these pronunciations clear it up for you.
"there store is straight ahead" is an obvious typo. Duolingo is a tad inconsistent with how it marks a typo.
The difference between «Прямо» and “Впереди” is the same as it is between “Straight ahead” and just “ahead”.
Straight ahead means directly ahead, without any turns. While if you simply say “ahead”, that could literally mean anywhere in like 120 degrees of viewing angle in front of you.
«Прямо» is more of an adverb though. You can say “Прямо впереди» and «Прямо сзади». Which is “straight ahead” and straight behind. Although usually “Right behind” is usually used in English instead of straight behind. Theoretically, that english phrase doesn’t make any sense haha