- The brand - Het merk = Ford
- The model - Het model = Fiesta
- The colour - De kleur = space grey
I worked in the U.S. auto industry (marketing) for years. Brand refers to marketing designed to sell a car to a demographic group, i.e., branding. Make refers to manufacturer, marque refers to model, e.g. BMW 5 series or Ford Escape. It seems that "merk" is a false friend to the auto industry.