Actually I am from Canada and I have heard this sentence more than a few time but it is usually something to the effect of how are you able to deal with that situation or the question of literally how to you deal with this situation. Example Sally: My job is horrible. I am constantly overworked and under appreciated. Jim: How do you face it everday?
it could mean pointing your body in a certain direction like "I am facing the window".. but I believe it is more like to accept and rise above a challenge life gives you like "to face your fears" if you are afraid of snakes, to face that fear you would go out and find someone to put a snake around your neck for example..