Hehehe, in my family, we say that "af" means "and foolish".
"I don't really like it that way, feels dry and foolish!"
As someone who ate השחר chocolate spread for all his childhood, I must say that Nutella is SO MUCH BETTER! :D (for my opinion lol)
Note: in actual spoken Hebrew, people say shókolad rather than shokolád, the latter is pretty much the realm of pedantic narrators in advertisements and the like.
But chocolate covered matza is one of the worst kosher for passover desserts I've ever had