An example of a standard would be like a grading curve or "average".
If you are unfamiliar with these terms, search "grading on a curve" (this is about testing scores in school. The standard would be the average grade for the whole class) or "standard deviation"
[A standard is used in fields like math or science, but it can be used for research or polling. For example - the standard (what an average person does normally) is brushing your teeth twice a day, but higher than the standard (average) would be brushing three times a day].
(Note: I'm learning Hebrew too, this is just about the English word).