https://www.duolingo.com/Zerr_

Monetization Idea for Duolingo

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I was going to post this idea on a different thread, which can be found at this link: https://www.duolingo.com/comment/15695026 , but I don't think anyone would be able to find it, considering that the thread is two months old.

TL;DR of the above link: Duolingo wants to be free, make money, and have non-intrusive money-making methods.

(I've seen bits and pieces of this following idea suggested in other places, so this is not entirely mine.)

I have finished working on the Esperanto course, and want to improve my skills in it. I’ve gone on Lernu, I’ve tried to read books in Esperanto (to varying degrees of success), and so on. I’m sure that a lot of you have done the same for your own target language(s). Duolingo does not offer this sort of reading material, other than the Immersion, which they’ve said they’re not working on anymore and the tab does not show up for me.

Say I was learning Spanish, and have completed the full course. I want to read stuff written in Spanish, so I’ll go to Spanish news sources, maybe read Spanish children’s books, watch Spanish movies, listen to Spanish podcasts, et cetera. I’ll go off-site to do this, of course.

Now, say there’s a Spanish news site that wants to increase its readership. What if it advertised itself to people who were learning Spanish? The people would get to practice the language and the site could become not just more popular, but also a tool of learning on the world’s largest education app. A site that has tips for remembering Spanish conjugation could do the same, along with a Spanish YouTube channel that wants a greater viewership.

The idea: A tab, like the Home, Discussion, Activity, and Immersion tabs at the top of the page, that would bring you to an area where things in the language you're learning are advertised. Articles are uploaded by the advertising websites immersion-style, with a link to the website given if the person who's learning wants to read/listen/watch more.

Other suggestions for possible additions:

  • For the bigger languages (English, Spanish, French, German, etc.), a full dictionary could be downloaded, so any words that the learner doesn't know could simply be clicked and selected for the meaning.

  • The articles could either be manually selected from popular ones and be pay-per-click and/or be randomly selected.

  • Sections could be selected and reading/watching/listening preferences set.

  • Lingots could be given for reading each article.

Why this could work: The advertisers are not only gaining a greater read/listen/viewership, but also contributing to learning. All three groups involved – Duolingo, the advertisers, and the learners – are benefitting. It's not intrusive, it's free for the people who are learning, and Duolingo can survive off itself.

If anyone has any ideas, suggestions, and/or feedback for this, please comment it.

Thanks for reading!

2 years ago

6 Comments


https://www.duolingo.com/SilverCharacter
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Hmm. I like that, but the lingot for reading an article could be a bigger motive for some than actually gaining the knowledge. It also might be hard (I imagine) at first to get large websites to endorse it, but there is probably a million other things to worry about. I especially like the idea of children's books written in another language. An A/B test would implement this, I suppose?

P.S You might want to change the name of this to Monetization Idea for Duolingo to get more people and accurately describe your post. Just an idea.

2 years ago

https://www.duolingo.com/Zerr_
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> Hmm. I like that, but the lingot for reading an article could be a bigger motive for some than actually gaining the knowledge.

We already give lingots for streaks and finishing lessons, this likely wouldn't be too different.

> P.S You might want to change the name of this to Monetization Idea for Duolingo to get more people and accurately describe your post. Just an idea.

Did that. Thanks!

2 years ago

https://www.duolingo.com/SilverCharacter
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Yes, the lingot wasn't big deal, just trying to think ahead. Overall it's wonderful idea I think.

2 years ago

https://www.duolingo.com/estudianteMTI3

You might want to try www.readlang.com there have been some speculations that duolingo will add something similar to it's own website. That is what I'm hoping for :)

2 years ago

https://www.duolingo.com/necronudist85

The problem is that Duolingo shouldn't be made by a private company.

(The content is already made for free by volunteers, by the way)

2 years ago

https://www.duolingo.com/Zerr_
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The website isn't. It costs money to run it.

2 years ago
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