"בשבועות בדרך כלל אוכלים מוצרי חלב."
Translation:On Shavuot one usually eats dairy products.
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If I understand your question correctly, the answer is no, בדרך כלל is an adverbial phrase that can go with any subject-and-verb combo -- whether the subject is a noun, a pronoun, or (as here) impersonal. Using the present participle like this in the plural form, without any pronoun, is quite normal in Hebrew as a way of saying "people in general" do something, or -- depending on the context -- "we do", "they do" or "one does" something. For example, you could start a sentence with "אומרים" and we would usually translate it as "they say..."
So, briefly: the lack of a pronoun is not related to the use of the phrase בדרך כלל, they are two independent things.