You mean, אותה? It does look like the direct object, אני רואה אותה, but it's not, it's the way to express "the same X", X being a noun. אותה (ה)טכנולוגיה the same technology, אותו (ה)מקום the same place, אותם (ה)אנשים the same people and so forth. the ה is optional, and some people would argue, usually incorrect but still widely used. You are quite safe if you drop it, it's both correct usable.

Don't be confused with את + pronoun, think of it as a different word that happens to look the same.