Duolingo is the most popular way to learn languages in the world. Best of all, it's 100% free!

https://www.duolingo.com/Sie00

Alternative idea to generate money.

Sie00
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Rather than advertising and offering paid subscriptions that offer little, revenue could be raised while at the same time adding a lot of value.

The idea is simple, the current trees are aimed to take a beginner from A1 to somewhere around B1. Offer an upper tree, which takes off from where the current one leaves and brings users towards B2. This could be a paid for tree. I would pay 20 Euro (perhaps a few times for multiple upper trees) and consider It value if It were as long as the current ones with a higher difficulty and new material.

What about those who have volunteered in making the trees that are there already? "They put in the hard work, now Duolingo will be cashing in and using their trees as a stepping stone to a cash cow". Well, offer them a part in developing the new (intermediate B1-B2) ones, maybe along with some professional course developers. And offer royalties for developers/ contributors.

What would the courses look like? Exactly like the ones that are already there. For example, if one has learned 2000 words and 250 verbs in the beginner course, when the purchase and complete the intermediate one they should expect to have covered 4000 words and 600 verbs (a rough example). There is scope to add in new features too, like videos with comprehension answers or whatever creative stuff imaginable.

A lot of people complete their trees and feel like they have learned a lot and have loved It but they don't want to leave Duolingo yet, and in a lot of cases what happens? They either stay here spending a lot of time constantly reinforcing (over-reinforcing material) and reaching level 25, or just starting another language tree. Would It not be better to push forward in the language and get the most out of what has been learned? Of course, but It doesn't always happen. These people would be so willing to pay a fee that with the concept of value in mind, will seem like nothing.

If Duoling went this way, I think It would see real progression. It would solve a problem while concurrently bringing learning to new levels instead of stagnating and using 1990's/ 2000's methods of financing.

If anyone likes the sound of this idea (I'm sure I'm not the only one who has thought of It) or anything else to build upon It, give you opinion.

1 year ago

8 Comments


https://www.duolingo.com/knudvaneeden
knudvaneeden
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  1. The tree (and or follow-up trees) should probably always be kept free, as that is probably some kind the basic philosophy at the moment.

  2. But getting an official certificate and paying for that would be an option, like they do at Coursera.

  3. Introduce a (PayPal) donate button, like they do at Wikipedia

  4. Introduce 'supporters' which voluntarily support Duolingo with a monthly or yearly contribution

1 year ago

https://www.duolingo.com/EpicPowerHero

They should add small bonuses for being a supporter, like a special background color, and a special tag on the forums. Maybe they could also add the ability to change the way Duo looks (like on mobile) and then they could have a special supporter outfit for him.

1 year ago

https://www.duolingo.com/ruferales

No. If you have to pay to access content then it's no longer free, and if it's no longer free then there are much better paid options out there, some sites even offer personal tutors.

As for advertising and subscriptions offering little, you must be joking! If this was a small blog yeah maybe, but with millions of accounts in use, just advertising alone has a coverage as big as a broadcasting company, and if you add let say just 10% of those accounts making subscriptions, that easily makes a few extra millions of dollars per month, I really don't thing you have to worry about them getting poor...

1 year ago

https://www.duolingo.com/Thepunnymeme

micro transactions

1 year ago

https://www.duolingo.com/BurkMiggo

B2 level requires 50% verbal communication skills, not available on this platform.

1 year ago

https://www.duolingo.com/Sie00
Sie00
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Technically all the levels (A1-C2) required speaking, writing, reading and listening skills. And It's clear that Duolingo can't exercise those skills but touching B2 in reading and passive comprehension is possible using the platform if there were a course extensive enough. Due to the close relationship with those skills, with an upper B1 reading level, It would not take too long to feel comfortable in the other skills through interaction outside the app.

1 year ago

https://www.duolingo.com/DaphneTheSnail

Actually, I think it teaches you quite enough. Duolingo isn't enough to get you past B1 or in some courses, past B2. You should never stick with one course, you move onto something more advanced. Get an actual teacher, travel to a country where it's spoken, practice reading news articles, listen to music, and talk with natives in your target language. If contributors are working on more advanced courses, they'll be too busy to fix the mistakes in the first one.

1 year ago

https://www.duolingo.com/rspreng

Or you could simply go to a site like Babbel, which charges but delivers more content than Duo.

1 year ago