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Word of mouth in French

Ran across the expression "centralise le bouche à oreille" in this article today: http://vidberg.blog.lemonde.fr/2013/03/10/le-jeu-de-societe-victime-de-son-succes/

It was a strange one to me at first but then I realized "bouche à oreille" means "word of mouth" in French!

March 11, 2013

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