It is. Our anglo ears are unused to the 'ae' sound, so you tend to hear it pronounced as 'hyun-day', or even 'hyun-die'.
But Korean doesn't have dipthongs like English does; the sound 'day' would be pronounced separately as 'deh-ee'. Whereas the 'ae' is pronounced more like the 'a' in Mary.
That is the correct romanization of the name of the automobile company. A better question would be, "Why do we spell it as Hyundai and not Hyeondae?" From a quick online search, I do not have an immediate answer to that question, but I can think of two explanations that seem likely. 1) It could be referring to an obsolete system of romanizing the Korean script, where the results are spelled differently, but otherwise come out identical. 2) The English spelling of the company's name may be due to the phenomenon the English language experiences called anglicization, where a word's spelling is modified to make it more English-like. I suspect that both are the reason that we spell it as Hyundai and not Hyeondae, and as a matter of fact, according to the lesson's "Tips and notes", "proper nouns and words that had ... entered English [before the 1990s] often make use of one of the older systems" for romanizing the Korean script. Hope this helps.
Why are every one talking about this? This is just the brand name they haven't changed. They probably created that brand when the romanization had not yet changed. And they still didn't. Duo has nothing to do with it and it would confuse people if it used the new version while the brand is still using the old one
Wow my whole life I've been pronouncing it wrong because I thought it was kind of like a romanization of the original Korean word. I guess that's what happens when you don't bother to search it up.
But also, why did they market it as Hyundai instead Hyundae? The only reason I can think of is for marketing purposes (well, of course), but is there any other reason?
WHAT THE ACTUAL ❤❤❤❤???? 현대 IS EQUIVALENT TO THE ENGLISH WORD 'MODERN' AND HYUNDAI IS JUST USING THE WORD OF THAT MEANING AND YOU TELL ME MODERN IS NOT ❤❤❤❤❤❤❤ HYUNDAI??? YOU NEED SOME ❤❤❤❤❤❤❤ EXPERTS TO ASSESS US AND GIVE THE BEST TRANSLATIONS FOR BETTER LEARNING, NOT A ❤❤❤❤❤❤❤ ROBOT THAT JUST DOES NOTHING AND NEEDS MORE REVISION FOR LIKE A DECADE!!