"Le commerçant me transfère son courriel."
Translation:The shopkeeper forwards his email to me.
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There is nothing that says this is an online merchant--only that the person is forwarding his email to you. In general, un commerçant = a storekeeper/shopkeeper, un marchand = a merchant, although Oxford French Dictionary includes "shopkeeper". There is enough overlap between the terms that we won't argue it here. A "site marchand" may be either an "online store/shop" or a "retail outlet" (brick-and-mortar).
It's not old-fashioned (how old-fashioned can a word for "e-mail" be?), but its use isn't as widespread in France as the Académie would like.
It was created in Quebec where it has become the common term. It's been endorsed by the Académie and is the "official" term in France, and you'll see it used by institutions that share the goal of avoiding "franglais". However, in France it isn't widely used colloquially. This is because it post-dates the uptake of "e-mail", not because it's old-fashioned.
Some French publications will mainly use "e-mail" but throw in "courriel" from time to time to avoid repetition.