Huh, stand corrected - it appears that in Westernised placed (I've never seen anywhere with such clean dishes and food served this way - perhaps Jakarta or Some city on Bali?
It is a photo of a packet of pepper with "merica" written on it, in fast-food script.
I think people don't realise it's not pronounced "[a]merica".
I guess a Lada was a worse car than a Skoda, back in the 90s in UK... Merica. Sial iya. Datang untuk menyelamatkan hari ibusialan, iya.
// im not teaching you guys bad words.
I think I heard that the Merica word used as for the Chinese Sichuan Pepper (there are many Chinese living where I am in Indonesia).
I do not know about the Hindi - I do not know any Hindu people. In fact... I'm the only white guy in the city who isn't a tourist... There are a few Indians, but they are mostly students.
I will ask next time I meet one.