"Aloha e Kaʻiulani."
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Here, “e” is a vocative particle marking “Ka’iulani” as the person being addressed.
It is an open single quote (like a tiny number 6). If you use the apostrophe key for an 'Okina (that's what it's called- it's actually one of the 13 letters in Hawaiian) in the middle or end of the word, it faces the wrong way (it's a closed single quote when it's in the middle or end of a word).