"What is the name of this company?"
Translation:Apa nama perusahaan ini?
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I would have thought it would be more correct to ask "siapa namanya?" when directed at people.
But I see what you mean. Like "gimana kabarnya" and "gimana kabarmu".
I just had a thought as well maybe that when people are asking "apa namanya kembang ini" it might be due to the more conversational nature when it's verbalised. Like when we say, "What's this called? This flower?", specifying what our first question was about. So maybe instead of "apa namanya kembang ini", it's more like "apa namanya? Kembang ini?".