"We are worried."
Interesting. Solleciti = worried, and in American English "solicitors" are people who solicit your business, usually door-to-door salesmen. Someone with whom you usually don't want to spend your time talking. So in a way they worry you.
on the same line of thought .... the majority of sales are made by focusing on a worry (a problem) the potential buyer has (even if you have to 'makeup' the problem or exaggerate it by framing it in front of their eyes) .... a sale is often made based on the level of "worry" the product or service will resolve and often not based on what the actual thing being sold is.