when will we get to watch a youtube video, with you saying that? ;-D

On Ordborg, it sounds like a "b": [ˈløːbʌ]

• http://ordnet.dk/ddo/ordbog?query=l%C3%B8ber

However, in English, the stops "b" and "p" are formed the same way, except that the "b" sound is voiced (vocal chords vibrate) and the "p" sound is voiceless (vocal chords do not vibrate).