"The new trend is to wear big jackets."
Translation:Den nye trend er at gå med store jakker.
That is normal in Denmark. We often pronounce English loanwords in an English way. I guess that over time they will slowly become more Danish, pronunciation wise. The 'we' in "weekend" is now pronounced more like "vi" than "we". You will hear "trend" spoken like it was a Danish word as well, but most say it like this.