All I can imagine from this sentence is a loaf of bread walking down a school hallway with sparkles and sunglasses, and everyone wants its autograph.
Makes me think of "Bernd das Brot" on German children's TV channel Ki.Ka... That is a kind of popular bread ;-)
Yup, it's one of those. A four letter word that manages to contain not one but two(!) of the deadliest sounds of Danish. Try thinking of how to pronounce "rugbrød" and then of how five million people grew up literally being forced to pronounce it AND eat it every day. This is why Danes don't smile at you on the street.