8 Comments
Isn't 'loving' incorrect as it is a stative verb? I'm not an expert, but I remember someone on Duolingo explaining this in an earlier exercise... If so, I believe that the correct translation is "I love that new experience".
One of my English teachers (from England) he told me McDonalds were the first to start with the phrase "I'm lovin' it" that gave him a headache as a teacher.
819
I play the common usage card! it is becoming more and more popular. also you might say it's like an infatuation... you might "be loving" something for a few days and then think it's stupid...
If I hadn't read the usage notes before doing the exercises, I would not have known that this was incorrect. I'm a native speaker, English major, and was a professional writer for 20 years. To me, "I'm loving/liking this" and "I love/like this" mean something different. The former is more temporary as you've mentioned or it's a recent change that I just noticed. I love it is a more static state (at least hopefully it is).
I think that this was in common usage in some parts of the United States long before the McDonalds ad.
