yes, indeed, it is a joke word and a tongue-twister, more info on wiktionary ( notice that some people made an entrance ticket of it : https://en.wiktionary.org/wiki/hottentottententententoonstelling
Sanskrit Sanskrit allows word compounding of arbitrary length. Nouns and verbs can be expressed in a sentence. The longest sentence ever used in Sanskrit literature is (in Devanagari):
निरन्तरान्धकारित-दिगन्तर-कन्दलदमन्द-सुधारस-बिन्दु-सान्द्रतर-घनाघन-वृन्द-सन्देहकर-स्यन्दमान-मकरन्द-बिन्दु-बन्धुरतर-माकन्द-तरु-कुल-तल्प-कल्प-मृदुल-सिकता-जाल-जटिल-मूल-तल-मरुवक-मिलदलघु-लघु-लय-कलित-रमणीय-पानीय-शालिका-बालिका-करार-विन्द-गलन्तिका-गलदेला-लवङ्ग-पाटल-घनसार-कस्तूरिकातिसौरभ-मेदुर-लघुतर-मधुर-शीतलतर-सलिलधारा-निराकरिष्णु-तदीय-विमल-विलोचन-मयूख-रेखापसारित-पिपासायास-पथिक-लोकान् In IAST transliteration:
nirantarāndhakārita-digantara-kandaladamanda-sudhārasa-bindu-sāndratara-ghanāghana-vṛnda-sandehakara-syandamāna-makaranda-bindu-bandhuratara-mākanda-taru-kula-talpa-kalpa-mṛdula-sikatā-jāla-jaṭila-mūla-tala-maruvaka-miladalaghu-laghu-laya-kalita-ramaṇīya-pānīya-śālikā-bālikā-karāra-vinda-galantikā-galadelā-lavaṅga-pāṭala-ghanasāra-kastūrikātisaurabha-medura-laghutara-madhura-śītalatara-saliladhārā-nirākariṣṇu-tadīya-vimala-vilocana-mayūkha-rekhāpasārita-pipāsāyāsa-pathika-lokān from the Varadāmbikā Pariṇaya Campū by Tirumalāmbā, composed of 195 Sanskrit letters (428 letters in the roman transliteration, dashes excluded), thus making it the longest word ever to appear in worldwide literature.
Each hyphen separates every individual word this word is composed of.
The approximate meaning of this word is:
"In it, the distress, caused by thirst, to travellers, was alleviated by clusters of rays of the bright eyes of the girls; the rays that were shaming the currents of light, sweet and cold water charged with the strong fragrance of cardamom, clove, saffron, camphor and musk and flowing out of the pitchers (held in) the lotus-like hands of maidens (seated in) the beautiful water-sheds, made of the thick roots of vetiver mixed with marjoram, (and built near) the foot, covered with heaps of couch-like soft sand, of the clusters of newly sprouting mango trees, which constantly darkened the intermediate space of the quarters, and which looked all the more charming on account of the trickling drops of the floral juice, which thus caused the delusion of a row of thick rainy clouds, densely filled with abundant nectar."
Got that from wikipedia.
@KunzGvs: Actually, you are sort of right here. http://www.llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch.co.uk/history.php explains how it was a marketing ruse :-)