If I explain to someone who is not familiar with borsch, I would explain that is a beet soup. ( made many different ways and varieties). Also if someone reads the word "borsch" and asks what does it mean, are you going to tell them "borsch''? No , your going to say its a traditional Ukrainian soup made with beets, or "beet soup". So my answer was/is "I like beet soup" and I'm sticking with it! And yes I agree its just as important as Vodka
My symbol picture is borshch. Ha ha. The first thing I learn in Ukraine culture. There was a panel, bilboard in a real life photo that promote borshch by saying "I don't eat burger, I eat borshch". We all should protect traditions even if we need to hurry in real modern life. Never tried this deliciously looking soup. Maybe, I taste it in Ukraine in the future, who knows but I hope.