"Vi är vår tids hjältar."
Translation:We are the heroes of our time.
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I'm not a fan of Måns Zelmerlöw either, but he's admittedly a good live singer, and autotune is not permitted at the Eurovision.
There are three reasons for not singing in Swedish:
- Songs in English tend to do vastly better in the contest.
- English is extremely popular in international pop culture and has been for over half a century now - many Swedish artists write exclusively in English.
- If you want to have an international career and fans abroad, Swedish is a generally terrible choice of language.
Thanks for the quick response. It's too bad people can't be a bit more open-minded about language. Here in Canada, it's almost unheard of for French-language songs to be played in English Canada, even though there are so many great québecois artists. My feeling about Måns is that he probably DOES have a good voice, which is why the very obvious auto-tune annoys me so much. I think it tends to be more about special effects than trying to improve someone's singing, and I hate that (but am going seriously off-topic!)
It is a grey area, isn't it? I don't know the exact wording, but the ESC rules basically say that while using autotune to make corrections is not allowed, using effects to augment the performance is perfectly fine. Obviously, some artists use that to a fuller extent than others...
As a massive Eurofan, I have to mention that the two Eurovision winners after Måns featured lyrics in Crimean Tartar (chorus only) and Portuguese. It's not easy, but certainly possible to do well without English.
Unfortunately Sweden always use English when it's an option. The last appearance of Swedish was for Finland in 2012.
I think it just depends on which language you are using. For some reason these languages worked, maybe because they sounded cool, or nobody understood them, or most likely the message attached to them. Belgium has tried a few times in Dutch and guess what? French turned out a little better, with our first (and only) win by Sandra Kim. The latest editions we always sing in English, because it sounds better and is more international. I guess this counts for everyone. And honestly, Sweden is my all time favourite ESC-country because of the catchy English pop songs. Everyone can relate to that. Please don't change that. :)