For starters, language lovers need to e familiar with this 1999 commercial from the New York Lotto.
There really is a lot to the appreciation of fine cheese. Americans tend to leave cheese in the fridge till the last second then put it out to serve - and that's just nasty. Cheese should be served at room temperature (even a simple pre-sliced hard cheddar on a Ritz tastes better that way.)
There are hard cheeses and soft cheeses. There's also no accounting for taste.